Jockey hires Tebow, boxers or briefs?

Jockey brand has announced Denver Broncos QB Tim Tebow as its national spokesman. He looks good in an undershirt as you can plainly see. The real question is whether we’ll see him in Jockey boxers or briefs.

Michael Jordan has had a twenty-year sponsorship deal with Hanes and appears in their humorous television ads for the company’s undershirts, you know, the ones with the “lay flat collar”?

Perhaps in anticipation of the Jockey brand announcement of Tebow’s endorsement deal, Hanes put out a statement on Tuesday about a new TV ad featuring MJ and the company’s new-look underwear.

“The light-hearted spots highlight new Hanes Men’s Underwear with Comfort Flex Waistbands which feature a softer, more-stretchable waistband that comfortably shifts without pinching or binding,” says the company’s press release.

Is there one person alive and sane who believes Jordan will pose in underwear. Come on now, the guy has an image, right?

Perhaps if they let him light up a stogie and hold a golf club in his hand, otherwise he’s not going near that anytime soon

But, back to Tim Tebow. Underwear is the last product you’d ever think he’d endorse. Although the Jockey press release makes reference to certain qualities of their brand that seems to fit Tebow perfectly. Listen to this:

“Tim is genuine, smart and driven and those qualities align well with Jockey. We look forward to building a long and collaborative relationship with him in the coming years.”

I don’t know about smart and driven but Jockey sure is genuine…at least I think. Here is what Tebow had to say: “I’ve long been a fan and consumer of Jockey, and think they make a quality product with a great fit”

Great fit, huh? Ok, get thee to the polls at my other column “Want to see Tebow in boxers or briefs?”

Used with permission of the author.

Paula Duffy is a national sports columnist for and the Huffington Post and regularly comments on sports/legal matters for radio affiliates of ESPN and Fox Sports. She founded the sports information site, Incidental Contact, is the author of a line of audio books designed for sports novices and in her spare time practices law in Los Angeles. 

Copyright ©2010 Sports Climax, LLC

Stay Up to Date