Tag Archive | "olympic hockey ratings"

USA vs. Canada Olympic Hockey Ratings Impressive

VANCOUVER , B.C. – The surprise victory by the United States men’s hockey team over heavily favored Canada (5-3) USA Canada Olympic Gamehas sent shock waves through the host country.

In the U.S. there was euphoria where patriotism drove the ratings up past viewership for regular season as well as playoff games in the NHL (8.2 million viewers). It even beat game seven of the 2009 NHL Stanley Cup Finals.

What we saw, in essence was an NHL All-Star game. So why the resistance to watching Americans play in the course of their employment rather than their volunteer gig during the Olympics?

Easy one: hockey neophytes knew who to root for. Without a rooting interest in a pro sports game it’s hard to care. That’s why many fans like to bet on games that don’t feature their favorite team.

If the NHL is smart it will market these guys in a way to maximize the Olympic buzz and get their faces in front of a vast audience the league has yet to satisfy.

NBC should help since they hold the broadcast rights to the Stanley Cup Finals. And it should start this week.

If the USA team goes on a roll and plays for a medal in the games there should be TV spots ready to point out what teams the stars play for and highlight some good upcoming games that feature them.

 Paula Duffy is a national sports columnist for Examiner.com and the Huffington Post and regularly comments on sports/legal matters for radio affiliates of ESPN and Fox Sports. She founded the sports information site, Incidental Contact, is the author of a line of audio books designed for sports novices and in her spare time practices law in Los Angeles. 

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