The NFL’s “Crucial Catch”

With just two more weekends left for the NFL breast cancer awareness campaign, expect to continue to see the players, coaches and referees wearing their pink-laden attire. The campaign the league calls “A Crucial Catch” is in partnership with the American Cancer Society and focuses on the importance of annual screenings, especially for women who are 40 and older.

What seemed to have started with a few pink ribbons on the sidelines has certainly evolved over the years and it’s a great cause. How many women have taken action from seeing the reminder every Sunday and Monday Night during nationally televised games? Being the highest rated sport in America, this campaign certainly must be helping the cause.

One of the coolest things about this campaign is the fact that aggressive 300-plus pound defensive linemen who make a living by crushing people for several hours on a fall afternoon are donning more pink than ever before. Spikes, gloves, wristbands, mouthpieces, the list goes on and on. BTW the pink coins and other items are expected to be auctioned off at the end of the month to raise funds so if you’re interested, hit the NFL.com site up for more details.

While the NFL teams and players seem to have totally jumped on board for this campaign in 2010, hopefully the NHL players are taking note.

The NHL “Movember” campaign that promotes prostate cancer testing begins on November 1st, the day following the closure of NFL pink month. Some NHL players, coaches and staff will be growing and donning moustaches for that month reminding men to get tested.

No one likes getting poked or prodded but think about all the extra years of enjoyment we can have watching our favorite teams if we get these tests done on an annual basis.

Special thanks to photographer Ken Jacobs and model Sara Gabrielle for contributing the photo for this article.

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